WooHa Brewing Company
Crowdfunding
Brief
The company aimed to raise £600,000 to support the business’s expansion into new markets. The company chose Crowdcube as their funding platform and needed a campaign to ensure the crowdfunding raise was a success.
Approach
Defined key target audiences and developed communication plan for each. Collaborated with Crowdcube to create engaging and succinct project page, arranged series of “Meet the CEO” events across the UK, commissioned promotional video and social media-ready clips, recruited PR firm to secure national press coverage.
Outcome
Campaign reached 102% on day 20 of its 30-day run.
