Cairngorm Campaigner
Magazine Redesign
Brief
Cairngorm Campaign is membership organisation that relies on its members to support the work it does to conserve and protect Cairngorm National Park. They wanted to refresh the look of their publication “Cairngorm Campaigner” to appeal to new members while retaining some of the look that existing members were fond of.
Approach
A range of rotational seasonal colour covers were introduced to enhance shelf appeal and provide a backdrop for new content and title sections. The logo was deconstructed to provide framing for the cover photo, giving familiarity in a new setting. An eagle favicon was introduced and
used as a page marker and focal point for article highlights.
